Redeemer University - Christian university changes everything. Starting with you.          
Skip Navigation Links
Seeking God?

Visit this room to gather, learn and share with the Body of Christ

Conference to Focus on Dealing with New Communication Challenges
How can Church leaders make most effective use of the challenging world of Cyberspace in their communications? A CMU conference addresses that question this fall.

The web, e-mail, Facebook, MySpace, blogs—it's a new and challenging world for religious groups and non-profits who want to communicate their important messages with people across North America.

… [the conference] features keynote speakers Reginald Bibby … and Gayle Goosen …

In this fractured and diverse media universe, how can communicators keep in touch with the needs of key audiences? How can they stay up to date on rapidly-changing media channels? And how can they find new and affordable ways to reach out to members and supporters? These questions, and others, will be addressed at Going Barefoot, an October 19, 2007 Conference in Winnipeg for communicators from church and non-profit groups.

The one-day event, which will be held at Canadian Mennonite University (CMU), features keynote speakers Reginald Bibby, one of Canada's foremost trackers of social and religious trends and author of the book, The Boomer Factor, and Gayle Goosen, founder and creative director at Barefoot Creative, a marketing firm in Waterloo, Ont. that specializes in working with non-profits.

During his address, Bibby will talk about the ten important trends that non-profit and religious groups should be aware of for the future, while Goosen will speak about how non-profit groups need to work on branding and marketing issues.

In addition to the keynote speakers, the conference will include workshops such as: What to about blogs and web sites that contain unofficial information about organizations; how one group is using commercial radio to share its messages with the public; how groups can work with the media to get their messages out; a look at the United Church's Emerging Spirit campaign; and a chance to hear from the founders of Geez Magazine, which aims to reach "the over-churched, out-churched, un-churched and maybe even the unchurchable." As well, Bibby and Goosen will also lead workshops.

Cost of the conference is $84.80, $40.40 for students (includes lunch and breaks). For more information, or to register, go to

Going Barefoot is sponsored by the Council on Church and Media; Mennonite Church Canada; Mennonite Central Committee Canada; Mennonite Church Manitoba; Canadian Mennonite University; The Salvation Army, Manitoba and Northwest Ontario Division; the Canadian Conference of Mennonite Brethren Churches; and InterChurch Communication, comprised of communicators from the Anglican, United, Presbyterian, Lutheran and Roman Catholic churches.

John Longhurst is the director of communications and marketing for Canadian Mennonite University, Winnipeg, Manitoba. E-mail:

Originally published on the Canadian Mennonite University website. Summer 2007.




  • Redeemer University - Christian university changes everything. Starting with you.

Visit our Marketplace

Support the EFC ministry by using our Amazon links